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• Archive: It’s not surprising though, given the flexibility Google Analytics allows for customizations.
• Of course, with that flexibility comes a higher risk of making your data unreliable, even to the point of having to declare data bankruptcy and start from scratch.My Google Analytics Audits are comprehensive in their breadth and depth.
• I start with a checklist and follow the data wherever it takes me.
• With rare exception, I find something new in each audit I’ve never seen before.
• It’s not surprising though, given the flexibility Google Analytics allows for customizations.