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• Archive: Product Description:From 46 to 10,263 Fansin 60 Days?The True Story of a Unemployed College Baseball Player Who Went From Failure to Famous in under 8 WeeksIt was the summer of 2010, early July to be exact.It had been nearly a year since I started my first site, TrainBaseball.com, where I was trying to sell information products (ebooks, videos, etc) that would teach baseball players how to improve their game.Even more impressive, I had just graduated, landed a soul-sucking desk job, and was still living in my parent’s basement (trying to save up for my upcoming wedding in October).I had almost decided to stop working on my site, stop wasting time on tactics that were obviously not getting me any results.
• I had no traffic coming to my site, no email list or subscribers reading my blog posts, and certainly no one had decided to buy any of my products.And then it happened.I decided as a last-ditch effort I would start trying to use my fan page in an entirely different way from what I saw most people doing at the time…and that’s when the magic happened.And just under 8 weeks later, here’s what happened.My fan page had gone from 46 to 10,842 fans in those 8 weeks.The funny thing was, it wasn’t that hard.I had no idea what I was doing when it came to marketing on facebook, and I sure didn’t listen to any gurus teaching me what to do.
• The truth is, no one really knew how to make facebook work before I figured it out.Like I said, the process was pretty simple…I just needed a way to get people to come to my facebook page, become a fan, subscribe to my email list, and then buy my products.It seemed like a lot tougher task back then, especially when my grand total in online sales since I had started (which was over 12 months prior) wasn’t enough to buy me a cup of coffee.Anyway, here’s the process:On August 1 I founded a new “facebook app” that allowed me to create what I now call a “fan page squeeze” that I would use to both generate fans AND email subscribers at the same time (using a cool little trick).
• Next I created 5 pieces of ‘mini content’ that I would use to promote to my 46 fans, in hopes that they would share them across facebook, bringing me back even more fans.No fancy blog.
• And no paid ads.…just a basic fan page and some small pieces of content.Then The Fans Started Flowing In…Almost instantly this seemingly dead fan page, with no comments, no likes, and no shares…came to life.People were sharing my posts and videos with their friends, bringing me new fans faster than I could have ever imagined…And because of the way I setup my page, I was converting over 53% of my new fans into email subscribers (which I learned later, is where the money is made).[8 weeks later…]Well, you might be wondering:“But what about your sales? Did anyone actually buy your stuff after becoming a fan?”Good question.The short answer.