Roy Furr – Proof, Credibility, and Believability

Keywords List

and

And

the

The

to

To

of

Proof

proof

you

Summary

• Archive: Roy Furr - Proof, Credibility, and Believability Rookie marketers sell on promises…

• Pros sell on proof.

• Gary Bencivenga is widely-hailed as the world’s greatest living copywriter.

• Not just by fanboys and fangirls who like his writing.

• But by clients who have hired him to write their copy.