The
the
to
To
you
You
and
And
in
In
• It’s a four-step copywriting process I developed back in 2014 so I could pump out 12 sales letters per month.
• The reason The RMBC Method is so important is because it provides a systematized, step-by-step approach to writing sales copy.
• By doing Research, you understand you gain a strong understanding of your prospect, the language they use, their pain points, and what solutions they’ve tried in the past.
• With the Mechanism, you’re able to explain to the prospect why they failed to get results in the past, and how they can succeed in the future.
• With the Brief, you end up writing several pieces of the sales letter, but in bite-sized chunks.