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• Archive: Steve Andreas - Self Concept & NLP Beyond Self-Esteem, the power of the self-concept in motivating and directing a person's behavior has been recognized for years.
• This pattern, developed by Steve and Connirae Andreas, uses submodalities to elicit the existing structure of self-concept, and then build a new one with the same structure.
• In this demonstration Peter learned how to think of himself as lovable, and the wide-ranging impact of this change is demonstrated in follow-up interviews with Peter and his wife.
• (42 minutes, 32 seconds in length.) In this video, Steve shows us how to use submodalities (sensory distinctions such as bright/dim; loud/quiet; hard/soft) to strengthen self-concept.
• Steve's client Peter learns to think of himself as loveable; and through follow-up interviews, you'll hear how this change has affected Peter and his wife.