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• Archive: Kenneth G. Brown - Influence: Mastering Life's Most Powerful Skill Influence and persuasion aren’t just abstract concepts of interest exclusive to psychologists and sociologists.
• Whether you realize it or not, you’re constantly surrounded by people and groups trying to influence the way you think, act, and feel.
• But you don’t have to let influence just happen to you.
• Instead of merely following the will of others, you can actively take charge of your decisions—and your life—by grasping the science behind how influence works and by strengthening your own skills at influence and persuasion.
• And whether you’re in the corporate boardroom or at the family dinner table, you’ll find yourself reaping a wealth of rewards when it comes to the myriad ways you interact with other people and groups on a daily basis.