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• Archive: Malcolm Gladwell Teaches Writing Ketchup.
• Thanks to Malcolm Gladwell’s books, these ordinary subjects have helped millions of readers grasp complex ideas like behavioral economics and performance prediction.
• Now, the renowned storyteller and best-selling author of Blink and The Tipping Point is teaching his first online writing class.
• Craft stories that captivate by learning how Malcolm researches topics, crafts characters, and distills big ideas into simple, powerful narratives.
• Malcolm outlines what he has planned for your class and reflects on the idea of writing as a calling.