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• Archive: http://archive.is/wip/2tnRY Imagine sitting down to your next project.
• Instead of writing a 16-page letter, you’ve been hired to write 8 short blocks of copy, no more than 100 words each.
• For this task—which will take you part of the afternoon—you’ll be paid $400 … and that’s on the low end.You’re living the life of a catalog copywriter.
• And what a life it is!There are more than 10,000 catalogs published in the U.S. every year.
• Every word in every catalog — whether it centers on fashion, sports, industrial supplies, electronics, or countless other product specialties — comes from the keyboard of somebody like you … so there’s never any shortage of work.A catalog copywriter who can write effective copy—the kind of copy that gets people to place orders—commands very nice project fees … fees that earn you on average $100 an hour.If you learn and follow the principles and techniques in AWAI’s program, Secrets of Writing for the Catalog Market, you’ll be qualified to write copy for any catalog — consumer or business.