Split Testing Playbook: Standard

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Summary

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• What is the Split Testing Playbook?

• There are a LOT of different ways to set up your Facebook ads!

• We get questions all the time, like “Which headline should I use?” or… “What color should the image be for my ad?” or… “What is the best text to use above an image?”

• The truth is, to consistently run successful and profitable Facebook campaigns, you need to TEST all these variables.