Why People Buy Things They Dont Need – Pamela Danziger

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Summary

• Archive: SynopsisConsumers save to fulfill emotional desires and desires – if a organisation is promoting to emotion, then it’s withinside the commercial enterprise of luxurious.

• What motivates customers to purchase?

• Is it pleasure?

• Knowing why customers purchase what they do is the name of the game to predicting how they may behave withinside the ever-converting marketplace.

• In maximum cases, plenty of what humans purchase are gadgets they truely don’t need.ReviewA must-examine for marketers who need to head past the numbers and apprehend the whys of client behavior.