to
of
the
cool
it
and
marketing
how
about
importance
• Archive: In this course, YouTube star Curtis Richardson uncovers the building blocks of "cool" as it relates to business and marketing.
• Curtis explains what "cool" is, where it comes from, and how businesses are working to use it to sell to consumers.
• He shares insights about the importance of marketing that showcases how you're different.
• He also discusses the value of offering a type of exclusivity.
• Additionally, Curtis covers the importance of knowing your audience by learning about demographics and he provides a formula to get you well on your way to leveraging "cool".