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• Archive: Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa.
• Brands that stand the test of time will use these platforms to create fresh connections and build long-term loyalty.
• In this course, you can learn the basics of social media marketing.
• Instructor Brian Honigman—a top marketing consultant—explain why making an investment in social media can benefit your business.
• He shows how to define your audience and craft a social media strategy focused on your organization's goals.