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• Archive: Many small to medium businesses can't afford to hire a professional photographer, so they end up doing their own marketing and product photography—and it shows.
• But even if you're not naturally adept at taking pictures, there are steps you can take to create high-quality, consistent marketing photos of your products or service without spending a lot of time and money.
• In this course, Joseph "PhotoJoseph" Linaschke highlights these steps, discussing composition, camera selection and settings, lighting, and basic photo editing.
• Learn how to take stellar photos with a smartphone or full-size camera, use natural light to your advantage, work with props effectively, and more.
• Upon wrapping up this course, you'll be prepared to create compelling images that you can share on social media to generate interest in your brand.Topics include:Camera selection and settingsLighting tips and techniquesTaking advantage of natural lightFlashes and strobesComposition and propsImage storageEditing tools and techniquesOptimizing images for various servicesPublishing on a schedule