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• Archive: Offline marketing isn't dead—it's a core skill that all marketers need to understand.
• Offline marketing, also known as traditional marketing, reaches customers where they live, work, and shop— everywhere from the mailbox to the air.vaves.
• In this foundational course, marketing expert and CMO Brad Batesole dissects the most common offline marketing tactics and explains the strategy and benefits behind each.
• He discusses howto use events, tradeshows, direct mail, and print ads to reach your customers in the real world.
• He shows how to budget for offline campaigns, produce engaging TV and radio ads, generate media attention, and set up promotions such as contests and sponsorships.