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• Archive: Marking any kind of professional service—from legal representation to music lessons—requires a certain finesse.
• As you're selling your expertise and time instead of a tangible product, your marketing content must quickly establish that you're trustworthy, highly skilled, and able to tackle a pressing problem.
• In this course, marketing expert John Jantsch steps through how to market your professional services.
• First, learn how to focus on youra core problem and look through the lens of a customer to better understand how they buy and how they expect to be served.
• John then shows how to create a website that drives traffic and helps you capture leads.