Marketing to Humans – Stefan Mumaw

Keywords List

the

and

of

Marketing

marketing

a

people

that

So

why

Summary

• Archive: Marketing can involve a lot of technology.

• But at the end of the day, it's people that actually use our products and services.

• So why do some campaigns feel so unfriendly and uninspired?

• Marketers need to remember that we are marketing to humans.Join Stefan Mumaw for this delightful journey into the world of marketing and the psyche of the people we serve.

• He helps you understand why the most famous and beloved campaigns resonate so much with audiences, and the roles empathy, sensation, and story play in their success.

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