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• Archive: Marketing can involve a lot of technology.
• But at the end of the day, it's people that actually use our products and services.
• So why do some campaigns feel so unfriendly and uninspired?
• Marketers need to remember that we are marketing to humans.Join Stefan Mumaw for this delightful journey into the world of marketing and the psyche of the people we serve.
• He helps you understand why the most famous and beloved campaigns resonate so much with audiences, and the roles empathy, sensation, and story play in their success.