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• Archive: Harness the power of the world's largest professional network by leveraging the advertising options available on Linkedln.
• In this course, learn how to create Sponsored Content campaigns from existing or new content, and track your progress.
• Join Irina Skripnik as she covers the basics of Sponsored Content, a key campaign tool that allows you to get your message in front of the right audience at precisely the right time.
• Irina shows how to navigate and configure the Campaign Manager ads platform, and provides insights for setting up effective content.
• Plus, she explains how to review your analytics to assess how your campaigns are faring, as well as how to optimize your campaigns.Topics include:Discovering content you already haveDeveloping new contentPromoting content through your employeesCreating a campaignNavigating the Campaign Manager ads platformCreating a new Sponsored Update campaignCreating a new Lead Gen Form campaignSetting a budget and schedule for your campaignAdding conversion tracking to a campaignCampaign reportingOptimizing your campaignRich media and targeting best practices