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• Archive: When you're ready to launch your product or service, garnering positive press coverage is key.
• The right media coverage can validate your product or service in the eyes of the general public, driving potential customers to your website.
• In this course, join instructor Andrea Holland as she shows howto successfully launch your product to the press.
• Andrea explains how to prepare for a launch by creating basic messaging, writing a press release, and conducting media outreach so that reporters want to write about you.
• Then, she covers how to execute a successful launch, including how to sound natural when speaking with the media.