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• Archive: About This ClassJoin "Wizard of Moz" Rand Fishkin for a dive into the heart of SEO.
• This 90-minute class shares actionable insights and tactics for optimizing your content and organically raising the online presence of your business and brand.Bite-sized, easy-to-follow lessons covercrafting an SEO strategy that “moves the needle”granular fundamentals for content optimizationwalk-through demos auditing a full site & specific postsThis class is perfect for entrepreneurs, small business owners, startups, freelancers, junior marketers, web designers, and copywriters eager to do SEO that matters!
• No prior experience or skills required.How do you know this is the class for you?
• The best thing about SEO is that it's not different for every type of site.
• The fundamentals covered in this class can be applied universally.By the end, students are all invited to work on a project that can put all their learnings into action: sharing their own SEO strategy and optimizing a piece of content based on keyword research.12 Lessons (1h 30m)IntroductionAn Overview of SEOWhat is SEO strategy?How do I use analytics to measure success?Ranking FactorsDebunking Myths and MisconceptionsAudience, Keywords, Content Strategy, and On-Page OptimizationCrawl Friendliness and External LinksMoment Lens: How can we evaluate the strategy?A New Post: How can we make the most of SEO?Content Tips and TricksBuilding a Culture of SEO Success