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• Archive: About this CoursePaul Boag, co-founder of web design agency Headscape, explains the important steps behind running a successful design business or freelance practice.
• Understanding the fundamentals of marketing, promotion, sales, and how to manage client relationships can allow you to get your work done and create the business that best suits your lifestyle.Marketing and PromotionRunning any successful business means using marketing and promotion to attract the right audience and compelling them to use your services.
• In this stage, Paul Boag discusses how web design agencies can learn from what doesn't work, the importance of specializing your approach, and how to appeal to a target audience through social media and other channels.IntroductionWhat Doesn't WorkSpecializationFinding Your Target AudienceProviding ValueUsing Social MediaMarketing and PromotionSales and PitchingOne challenge facing freelancers and agencies alike is determining how much to charge for their services.
• In this stage, Paul Boag explains how to consider alternate pricing methods, write a winning proposal, and the art of pitching your services to a prospective client.
• 5 stepsPricingWriting a ProposalSpeculative DesignPitchingSales and PitchingClient ServicesFreelancers and web design agencies must understand that building relationships can be just as important for their business as building websites.