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• Archive: Complete Campaigns..every step, using every media.shown in chronological evolution.
• How we get from start to millions flowing in.Collaboration.never before seen insider inspection of how Bill and I collaborate on campaigns..and how I work with my best clients to get top results.Speed Secrets.how we get it all thought up, created, crafted and out the door on time.And so much more.Here are someof the key subjects of discussion... in no particular order...Ten Words Never to Say In Info Marketing CopyThe Greatest Info Sales Letters & Ads Ever Written: Classic Examples from our ArchivesThe Secret – no, not that one.
• The Secret of Power Phrases – imbedded commands, interest ignitersPositioning: Should your product/program beabout greener pastures?..a boost to their present business?.about income?
• Secrets?Value Building: How to make any info product, event, coaching program, etc. be accepted as infinitely more valuable than it might first appear.. the copy strategies that skyrocket price and profit.Elephants in the Room: Copy strategies to counter actual, analytical and emotional reasons not to buyProcess: Exactly how Dan works, how Bill works, to start a copywriting project (the project well begun is half done!) ...all the way through, step by step, to completion – with actual examplesSpecial Sales – how to periodically enjoy a Huge Payday from a special promotion to your lists – including Bills complete campaigns dissectedProfiling: What you need to know about your audience before attempting to write copySpeed: Using models, formulas and templates without your copy feeling off the shelfIn Search of the Big Idea.
• and fully developing a theme.so your copy is an experienceFive Critical Questions – a checklist to control your copySpecific Copy Tactics for.