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• Archive: Do you want to discover how to write copy that predictably converts on ice-cold-traffic?Do you want to get those big upfront payments (and backend, passive royalties?)Are you an entrepreneur who wants to write your own copy?The Best Writer, Wins?I'm not the greatest copywriter in the world.
• I'm certainly not the most well-known either.And yet...I've been quietly making an abundant independent living...
• while rewriting the book on what being a copywriter means.
• I developed Heuristic Copywriting.It's about using the power of symbols, association and storytelling to influence people to "see themselves" in the copy I write.I focus on blazing trails, not following old ones.If you're not a leader in this business, you can cost entrepreneurs and companies more money...
• than you make them.Becoming a more effective copywriter occurs... when you expand your "creative mind." You HAVE to know more than everyone else in the room to ask the right questions...