Business Development Foundations – Robbie Kellman Baxter

Keywords List

development

Business

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business

the

and

to

And

of

new

Summary

• Archive: Business development can be the innovation hub of your organization, and an exciting career for visionary and strategic professionals.

• It can be a source of disruptive strategies and partnerships that help companies to leapfrog their competitors.

• And yet, the term "business development" is thrown around by many executives who don't fully understand its power to transform.Business development teams identify areas of opportunity: new products, new markets, new partnerships, and new distribution channels.

• It's critical to start with clear objectives.

• Are you using business development (BD) as a marketing tool, a sales channel, a source of innovation, or a corporate development hub?

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