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• Archive: Successful marketing is holistic: it considers every channel, from email to search to social media.
• It is also focused: on the business's core values, customers, and goals.
• What keeps all these moving parts in check?
• Learn howto build an integrated online marketing plan for your organization, in this course with marketing expert Matt Bailey.Discover why a successful business strategy starts with you, namely your narrative and your value.
• Learn howto define your target customers, and understand where their needs and your business goals align.