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• Archive: By adopting agile marketing principles, you can run projects that have a greater impact and improve over time.
• In this course, marketing expert Chris DallaVilla shares the relevant principles of agile marketing, and explains how to use this approach in your own organization.
• Chris goes over the core values of agile marketing, and shares different workflows that you can tailor to your organization.
• He also highlights how data plays an important role in validating your direction and strategy, as well as measuring results.
• Finally, he covers standard project management roles— and how they work in agile marketing—and shows how to create a backlog, plan sprints, and put together a marketing roadmap.Topics include:Who needs agile marketing?Triangulated vs.