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• Archive: If you’ve ever sneezed while driving your car, did you immediately think, “Cars Cause the Common Cold!”? No, of course not. A headline like that wouldn’t make any sense.
• And yet, some of the sources we rely on for health and medical news are not much better.
• Many media outlets are perfectly happy to grab us with a wacky headline or an article that reflects none of the nuance of the study on which it’s based—as long as we buy the magazine or click through to the article.
• And we do.
• We take the bait.