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• Archive: Don’t write another word of copy until you’ve seen …The Richest Resource of Copywriting Secrets for Today’s Market… because what worked yesterday won’t work today.Here are all the latest, most up-to-date techniques, formulas and rules for writing powerful, persuasive copy from one of the Masters of the direct-marketing world!Dear Reader,It’s simply astounding …We’re seven years into the 21st century, and some copywriters are still writing promos like it’s the 1980s!Starting letters with “Dear Friend” … referring to people in their 60s as “seniors” … not promising fast delivery … using overly formal copy … failing to write simply and clearly.The list goes on and on.
• And in the next few minutes I’m going to give you specific tips to make sure you don’t make blunders like these in your copy.I’ll also show you how to boost the power of your writing, so your readers are eager and willing to respond to your sales message.You see, what worked as recently as 10 or 15 years ago just won’t cut it today.Yes, things do change that rapidly — especially in the online world.And while the principles you learn from AWAI’s copywriting program are still valid, you have to keep up with changes in attitudes, adjust your writing style for today’s readers, and carefully choose words for maximum impact.If you don’t, you’ll never create a blockbuster promotion.But when you understand what makes today’s readers respond … when you build your sales argument using up-to-date techniques … when you choose words that evoke the right emotion in your readers, then Wow!
• …Your Copy Will Be Firing on 12 Cylinders!People react to copy and marketing techniques differently from one generation to the next … even from one year to the next.If you want to drive response through the roof, you need to understand everything it takes to write effective copy today.And that presents a challenge.A lot of our members struggle with these issues, because they’re missing some vital pieces of the copywriting puzzle.So we thought, wouldn’t it be great if we could put in your hands a resource that covered all these issues — everything from the current “Rules of Copywriting” down to the tiniest word choices that affect response?Of course!And we asked ourselves, “Who can produce the ultimate resource of 21st-century copywriting for our members?” The obvious choice — Herschell Gordon Lewis.A Legendary Copywriter Shares His Secrets With YouIn the world of direct marketing, Herschell Gordon Lewis is a legend.He has sold everything from collectibles to health products to computer software.
• And he was elected to the Direct Marketing Association’s Hall of Fame — an honor shared by just a few celebrated marketers.Herschell created “Secrets of Writing for the Catalog Market” for AWAI, and he has written dozens of books about direct marketing and copywriting.
• I see many of them around the office here that our writers refer to regularly.Most importantly, Herschell can tell you what’s working in copywriting right now.In short, no one else is more qualified to give you a complete program of current copywriting laws, principles, rules, and examples.