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• Archive: https://archive.is/ydmMX Successful content marketing programs are built on the foundation of a solid content strategyThis course is your complete approach to building a fast-flowing highway of continuous demand.
• Learn each step of the process for driving B2B leads with content marketing, from first action to final outcome.In just 6 sessions, you’ll be able toAlign topics and formats with the information needs of your audienceResearch keyphrases and search optimize your contentFind and collaborate with relevant influencersMaximize your email list growth, open rates and click through ratesProduce higher quality content in less time by repurposingMeasure and optimize for better traffic (and more conversions) on the next go roundWe’ll analyze the birth of a lead, deconstructing each page in the process and each stage in the funnel.
• You’ll learn how to strengthen each stage, from the high-ranking blog post to the thank you page after the thank you page.Why you need this courseContent.
• It’s why they visit and why they convert (or don’t).
• Content is part of every step in your funnel.