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• Archive: https://archive.ph/wip/K7eHU Smart Paid Traffic 2022 - Molly PittmanUPDATED FOR 2022Smart Paid Traffic:Learn how to grow any business with Facebook ads.Join MOLLY PITTMAN'S on-demand* paid traffic program and learn how to succeed as a media buyer in any market or industry.*Recorded from Train My Traffic Person's most recent live semester (Spring 2022).Here is the structurethat I add to their paid traffic strategy to help improve their results:My 9-step Traffic SystemSTEP 1:Setting the Strategy to make sure you know what success looks like and the pathway thereSTEP 2:Crafting the Offer so customers are excited to get your product (and give you money).STEP 3: Defining the Who & Why to connect with your prospects and speak to their pain points.STEP 4: Ideating Campaign Assets to create engaging experiences that catch the eye of your ideal customers.STEP 5: Creating Campaign Assets to turn your vision into a reality, and adapt your concepts to the ad platform(s) you leverage.STEP 6:Build and Launch Your Campaign so you can TEST whether or not your assets and offer work in the real world.
• STEP 7: Analyzing the Results to figure out if you've got a winner on your hands or if you need to go back to the laboratory and tinker.STEP 8:Optimizing the Campaign to make sure that you can profitably scale by fixing assets, messaging and targeting.STEP 9: Scaling the Campaign when you've had a successful test to turn the customer acquisition faucet on and skyrocket your business.And in Smart Paid Traffic I teach you this structure step by step, so you can profit from your ad spend no matter what else is going on in the traffic landscape.All YOU need to do is commit to learning and implementing the material.Course Curriculum(Based on the 2022 Spring semester of Molly's TMTP mentorship.)Over 12 weeks you will learn Molly's 9-step traffic system for winning with paid traffic — no matter what algorithm changes or platform updates get thrown at you.
• Each week mixes strategy, implementation and Q&A recordings to give you a clear path to success on your media buying journey!Explore the full course outline:SESSION 1Setting the StrategyLearn Molly's 9-step process, The Traffic Engine, for building profitable, scalable paid traffic systems along with an overview of what you need to succeed as a media buyer.SESSION 2Crafting the OfferThe best paid traffic campaign can't overcome a bad offer, so to succeed as a media buyer you must first understand how to craft offers that convert for any paid traffic platforms.SESSION 3Defining the Who & WhyEye-catching ads start with knowing who you're targeting and why they should care.
• This module will teach you how to define your customer persona and find them online.SESSION 4Ideating Campaign AssetsIn order to go fishing on any good paid traffic platform, you'll need some sharp hooks!
• Get 20 proven hooks from Molly and learn how to customize them to your business.SESSION 5Creating Campaign AssetsThe last piece of the campaign puzzle is to actually build our the campaign assets!