a
to
the
The
one
audience
You
of
for
you
• Archive: http://archive.is/fHztu Three ConversationsI had in the last weekDreamI think I’ll just go on 4 or 5 big international trips each year.You should be able to make at least $50,000 in a day on your product launch.I paid off the last $100,000 on my house this year with product revenue from my side gig.MethodA crazy worldEach of these statements were met with a simple head nod or a “nicely done.” No looks of surprise or shock, just simple looks of agreement that made it seem like there was nothing out of the ordinary about those statements.The friend planning only 4 or 5 big trips each year was toning it down from other friends who travel perpetually or have visited every country in the world.In my circle of business friends a huge product launch will get a “wow, nicely done!” But no one is incredulous or doubts the numbers.
• We’ve all seen it too often to be surprised.Making a couple hundred thousand dollars extra for a down payment on a house (or to pay off an existing mortgage) is relatively common as well.Let’s stop for a second and get one thing straight: I live in a crazy world!Build an audienceThis world may be a far cry from making a steady salary at a corporate gig, but it’s very possible and starts with one simple step: build an audience.In a conversation about business a friend asked me what I was going to do when I could no longer make so much.
• The way he asked the question hinted that he believed the success was temporary and revenue would quickly dry up.
• I don’t agree.I don’t expect my income to nearly double every year (as it has for the last two years)—so I save money aggressively and stay out of debt—but I do know I will be able to continue to make several hundred thousand dollars per year.
• Because I have one key asset: an audience.Once you have thousands of people following your work, you never have to start from scratch again.