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• Archive: Building and scaling an optimization program in your companyOptimize your optimization program for greater ROI and buy-inThis in-depth course will teach you how to build a conversion rate optimization program that wins - over and over again.
• Avoid common pitfalls, get executive buy-in, and push through more tests (and more ROI).
• This course will give your company (and your career) a boost.In this 4-class training program, you will learn to:Set up a conversion optimization that scales and gets results.Understand why your CRO program may not be performing optimally.Scale up your testing program and learning velocity.Get organizational buy-in from executives and team members.This course is right for you if…You are working within a company (and not an agency).You have an optimization program in place in your company or you’re considering setting one up.You have experienced challenges getting tests deployed and pushback from stakeholders.You are committed to making changes and working with others in your company to make it happen on an organizational level.This course is NOT for you if...You’re an agency.You are allergic to change.
• This course will cover organizational change management.There are no advanced level skills required in this course and the course is accessible to CRO practitioners or marketers transitioning to CRO.
• However:Skills you should have…You must have a working knowledge of the entire CRO process.