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• Archive: https://archive.is/b3kDf Why your brand is your most valuable long-term assetThe best product isn’t the key to dominating your market.The strongest brand dominates.In a crowded market, prospects have plenty of options that meet their rational needs.And as your market matures, differentiating your product gets harder and harder.
• Features and services that once delighted customers become standard.Yesterday’s innovation is tomorrow’s commodity.To win your market, you need to move beyond your product.
• Beyond your prospects’ rational needs.You need to develop a brand that forms an emotional connection.Which is exactly what you’ll learn to do in this course.Soon you’ll have the skills to create a winning brand strategy, stay relevant through market evolution and increase the lifetime value of your customers.
• All with a proven, repeatable formula.After taking this course, you’ll…Create a winning brand strategy that aligns with the ultimate desires of your dream clientsPosition your company as the obvious choice for your prospectsDevelop a memorable brand personality and effective messagingForm a strong, credible brand identity that attracts, engages and sticks with your prospectsDevelop an effective brand ecosystem to increase client loyalty and lifetime valueFinally, a way to learn branding that doesn’t disappointMost books and resources on branding are a huge letdown:300 pages of content that could be reduced to a single paragraphOverly simplistic, inactionable adviceAnd worst of all, outdated examples with no relevance to your businessNot this course.This course cuts straight to what’s important with actionable steps and relevant examples.So you can develop a brand that attracts ideal clients, improves the effectiveness of your campaigns and thrives as your market evolves.Learn to develop a winning brand strategy in 6 lessons:1) Brand DNA: See how the most successful brands have used the brand DNA formula to scale nationally and internationally.2) Brand soul: Learn the importance of having a brand vision and how to define your mission statement.3) Brand positioning: Discover how to position your brand effectively to distinguish your business in a competitive market.4) Brand messaging: Learn to create engaging brand messaging and brand experience through storytelling, personality and copywriting.5) Brand identity: Learn how to choose logos, colors and fonts that align with your brand positioning and resonate with your prospects.6) The magic of “Going Beyond”: Discover a unique approach to create a community of loyal clients and expand their lifetime value.When you get your brand right, everything else gets easierWhen you have a strong brand, you don’t need to have the best product. Just think about Starbucks: They may not have the best coffee in town, but they do have the longest lines.With a strong brand, you don’t need to panic when competitors copy you.They can copy your product, sure.
• But not your brand.In other words, a strong brand can thrive through competitive challenges that put other brands out of business.Once you’ve become a better brand strategist and applied this course’s lessons, the benefits — big and small — will ripple throughout your organization:On a tangible level……your campaigns will become more effective with lower acquisition costs, shorter sales cycles and higher customer lifetime value.On a not-so-tangible level……you’ll watch your team become more motivated as they work under a shared vision that they’re proud to be a part of.