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• Archive: https://archive.is/rF221 Want to become a successful author in 2015?Let me help you learn how marketing really works.
• Marketing a book seems to be full of nothing but unpleasant, confusing chores that rarely reap results.Just the technology alone is overwhelming:Setting up even a simple website can be expensive and frustratingIt can take months to figure out all the social media platformsHow do you even start to get an email list set up?Or get an image placed correctly into your blog post?But it’s not only the technology that causes us problems.There’s all kind of things working against us when we’re trying to put our book out into the world.
• Worse yet, it’s not even the work itself that’s the biggest problem—we’re willing to work hard and put in the time.What really gets in the way is that damn little voice in our head.“I don’t know where to start!”“I’m not focused enough.”“I’m too introverted.”“I don’t know what to write about.”“I’ve already failed at everything else and this will be just the same.”“I’m too busy.”“It won’t work for me.”“I’m not smart enough.”“Or talented enough.”“Or interesting enough.”“Or successful enough.”The fear is always there, chomping at our gut.During the launch of my book, I kept a journal documenting the entire process.
• Then, a couple months after the launch, I released the whole thing for people to read.
• It’s now been read by thousands of writers.This is the line that has stood out the most for them:“I want to be the author that sells a lot of copies of his book without having anyone actually buy and read it.”Yes, the writing process can often be a hard and grueling task.Yet the most terrifying moment of all is when you actually put your work out into the world for people to start judging it.At that point, you have no control.