to
the
The
of
idea
Idea
and
a
And
ideas
• Archive: What do Facebook, Groupon, Twitter, Pinterest, & Instagram have in common - besides being ultra successful businesses?You probably won’t guess it.Every single company started with an idea that was TERRIBLEYes, that’s right.
• Mark Zuckerberg, Jack Dorsey, Andrew Mason, Kevin Systrom all started their businesses not with immediate success, but with immediate failure, ridicule, and frustration.That’s not the story you heard, right?You probably heard that they all channeled their unlimited brilliance into crafting the perfect idea.
• An idea so great, so perfect that it was just a matter of time before their idea took the world by storm.That’s what most people think.
• And most people are 100% wrong.Facebook started as a way to compare attractiveness between classmates.Pinterest started as an app that let you get notified when your favorite designer goods went on sale.Groupon started as a website for raising funds for charity.Instagram started as Burbn, the 400th app to let you “check in” at your favorite businesses.And yes, Twitter started as a website to list and find podcasts.None of these ideas were brilliant. They weren’t clever.
• They certainly weren’t insightful.