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• Archive: Video is a powerful and increasingly important component of both editorial and content marketing strategies.
• Easily consumed and infinitely shareable, expertly executed video can take your business or organization to another level.
• This course examines the key components of creating videos that consumers love.
• Students will also learn about landing page best practices, working with production companies and the fundamentals of creating successful content in-house.This course is for:creatives in both editorial and advertising positions looking to excel in the art of video storytellingjournalists looking to apply their skills in the field of branded contentmedia and publishers who are interested in starting up a branded content studioanyone who is interested in learning new skills that will propel him or her in brand marketingIn this course, you will:understand the ins and outs of native advertising and native video conception and productionlearn how native solutions can propel your businesshear how T Brand Studio approaches native videolearn clear approaches to developing native videounderstand how to generate a story that works for viewers and the brandPortfolio ProjectFor this course, you will be given step-by-step guidance on how to respond to a Request for Proposal (RFP).
• In the end, you will have a proposal for a native video that hopefully matches the brand's values and ethos, while addressing all the needs expressed in the RFP.