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• Archive: https://archive.is/wip/JgQ4w Hours of Content: 1AboutIn the age of sales acceleration and sales automation, it can be tempting to cut corners and scale at all costs.
• The more emails sent, the better, right?
• After all, what good is speed without quality, or efficiency without effectiveness.If you can send 100 emails to make one connection in the same time it takes me to send one email and make one connection, who really wins?
• There’s no doubt you should invest in sales technology, but not before investing in hiring, onboarding, and training your team to connect with humans in a way that will get results.At the end of the day, technology doesn’t make a sale, a human does.
• There’s a fine balance between quality and quantity, and that’s what we’re exploring in this lecture.