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• Archive: https://archive.is/Ioe0f What actually happens when you go to the Gmail Promo Tab?
• Long story short: It kills your open rates, click throughs, and sales.
• On top of all that it slowly degrades your list reputation and deliverability.Long story medium: Here's a story of what happens...I already had stats from other people (which I’ll tell you about in a minute).
• But I wanted to do a little test with my list so I did it last week.
• My normal email open rate is around 20% to 25% when I’m sending my full list.