Amazon Marketplace Dilemma-A Brand Executive’s Challenge Growing Sales – James Thomson and Joseph Hansen

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Summary

• Archive: eBook: 154 pagesLanguage: EnglishISBN-10: 0998484601ISBN-13: 978-0998484600 Brand executives face two key questions in addressing the Amazon marketplace: 1.

• Will the brand be sold on the Amazon Marketplace?

• 2. If yes, then what distribution approach makes most sense for the brand?

• As we will discuss throughout the book, the decision regarding whether the brand will be sold on the Amazon marketplace is not always solely within a brand's control.

• It's better to start with the assumption that any popular brand's products will eventually show up for sale on Amazon, whether the brand wants those products there or not.