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• Archive: Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views.
• This handbook is intended for anyone who is interested in such goal-oriented language.
• It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner.
• Such tactics as analogy, argument presentation, humour and metaphor are included.
• Each tactic is presented on a separate page with an analysis of its persuasive value.