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• Archive: Become great at Google Tag ManagerThis training program will give youA knowledge of how to use Google Tag Manager to deploy third-party tracking scripts.The power to set up tracking without having to rely on a developer.A system you can immediately use to make sure all of your tags (HotJar, Optimizely, Mixpanel, etc.) stay organized.Google Tag Manager is an essential skill of any technical digital marketer or analystGoogle Tag Manager probably isn’t something that keeps you up at night, wondering where you’re falling short skillwise.
• But if you’re in digital marketing, maybe it should be.Google Tag Manager is a control center for your online dataWhat is a tag manager, anyway?It’s like a control center for your data.
• If you’re operating without a control center, you’re not getting all the value out of your data measurement and analysis.Maybe you’ve even installed Google Tag Manager and started to play around with it, but you realized it wasn’t as intuitive as you first thought.
• Thing is, while some of the basics are easy to get down (setting up tags, for instance), the power of Google Tag Manager goes far beyond these things.
• But even with some preliminary skills, you can do some awesome things with GTM.Google Tag Manager opens up new worlds for you with analytics and optimizationWouldn’t it be nice to simplify cross-domain tracking so your data is actually useful?