Google Analytics For Intermedia – ConversionXL, Chris Mercer

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Summary

• Archive: Become great at Google AnalyticsReady to go beyond the basics?

• This tactical training course will let you watch over the shoulder of one of the world’s leading Google Analytics experts.Enroll in this Google Analytics course to learn how to…Master attribution so you know exactly how your channels work together and how your users convert.Get 10x more out of the basics you already know: custom dimensions, custom metrics, event tracking, etc.Draw out advanced insights from your content analytics, form analytics, social analytics and PPC analytics.Produce enterprise-level reports using Data Studio.Unlock all of the potential of enhanced ecommerce to make smarter product, placement and promotion decisions.Are you ready to take Google Analytics to the next level?So you know a thing or two about Google Analytics, huh?

• That data-driven mindset puts you ahead of 60% of marketers today.Now it’s time to join that top 10% of Google Analytics experts.Customization is kingIt starts with a Google Analytics configuration that’s customized for you and your business.That’s why you’ll spend a significant amount of time on how to customize based on your business and particular use case.Custom dimensions, custom reports, custom metrics, custom everything.Your Google Analytics will be designed just for you and your specific needs.Kick last click attribution to the curbIf you’re like most marketers, you’re still relying on last click attribution.

• You’re missing out on a lot of conversion and funnel insights.You need to understand and visualize how your visitors actually convert.

• Last click attribution won’t give you that.Learn exactly how many touches occur before the conversion, exactly how long it takes, exactly how all of your channels are working together.Dive deeper into content performance, ad spend ROI, and moreIs the content team spending their time wisely?

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