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• Archive: http://archive.is/j6Elo Do Wacky Split Results Mean Wacky Conversion Numbers?A few weeks ago I did a post on a split-test I was running on POF ads that revealed some interesting results.
• Every split-test that I ran using an image of sensuous lips continually out-performed any other image with a higher click-thru rate (CTR) on the ad.Thanks for all your feedback and the most common question I received was whether this affected the conversion rate.
• This test was for a diet related offer.
• One would assume that since the image was not related to the content of the ad, it would have a poor conversion rate compared to the others.I ended up taking the two most popular images (highest CTRs) and comparing their conversion rates.Here were the results.Sensuous Lips – 1,583 clicks and 5 conversions = 0.31585% conversion rateFast Food Image – 1,271 clicks and 1 conversion = 0.078% conversion rateNow, one might argue that these number are not statistically valid because there were not enough sales.Who really cares?When I am spending money on paid traffic, I will stick with the sensuous lips after that many clicks.If you start seeing a bunch of banners running online with different sensuous lips, you will know who is running them.
• ?Tweet, Like or comment if you thought this was cool.CheersGauher ChaudhryWacky Split Test Reveals Startling ResultsLast May, I held a media buying workshop here in Toronto and had top media buying experts present the content.