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• Archive: https://archive.fo/IsKzT It’s a strategy course – what should go on your websiteDesigning and running websites can be incredibly frustrating.
• You see a large number of users visiting your site, and yet, so few of them take action.
• It’s maddening!This introductory course will teach you how to understand better the ways users think and leverage that to encourage them to complete your calls to action.After just 4 sessions, you’ll be able toUnderstand psychology and how it influences our decisions.Elicit trust through your website.Build a user interface that persuades users to take action.Write compelling copy.Evaluate an existing webpage and identify ways it could be more persuasive.Create compelling calls to action.It was a great course, easy to follow and well presented.Janet Levrel, Art Director @ StaffbaseI deal with landing page optimization, quality score, and ad copy on a daily basis as a PPC specialist.
• The course is very hands-on with great examples and case studies (Booking.com is my favorite).
• Highly recommended!Daniel Pirciu, PPC Specialist @ E.ONThis class will give you all the tools and techniques……you need to understand what motivates your users, and how to turn that into specific changes you can make to your site.These changes will allow you to motivate users into action, without alienating them in the process.