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• Archive: http://archive.is/HTW09 Video #1Creating headlines and Subject Lines that get Prospects to Read, Listen to or Watch Your Message!Your headline or subject line only has one job: Get the prospect to engage the message!
• But your prospect is CONSTANTLY being bombarded with messages, so you need to break through that noise.
• In this video you will learn to create headlines and subject lines that go straight to the subconscious drivers of your prospect so they engage your message.Video #2Creating Doubt in Your Prospect With Your Lead Generation Message!Studies prove that the average buyer is 60% of the way through their buying process BEFORE they contact a vendor.
• By the time they call you they are usually price shopping.
• Your only hope is to make them doubt what they think they know about their problems and the necessary solutions.