Storynomics – Robert McKee

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Summary

• Archive: The Storynomics SeminarSkyword and Robert McKee Join Forces to Bring Story to Business LeadersThere has been a fundamental shift in how brands connect with their customers.

• In the past, they would find stories people loved and then interrupt them with ads.

• But, today consumers are ignoring, skipping, blocking or avoiding those ads at unprecedented rates.

• The net effect is that marketers are finding it harder and harder to reach customers.

• Leading CMOs recognize that storytelling is the future of marketing.