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• Archive: ATTENTION ENTREPRENEURS:Get More Clients From Facebook By Tapping Into The Powerful World of Authority Positioning That Hollywood Studios Have Been Using For Decades…Without Buying a Single AdRead Below To Learn The 5 Tactics Used By PowerfulHollywood Studios For Decades To Build Passionate AudiencesI’ll Show You Exactly How I Converted Those 5 Secrets ToMake Anyone A Celebrity in Their IndustryTake Off The Blindfold And Discover An Untapped World of Authority Positioning That Powerful Hollywood Studios Have Been Using For DecadesOne day last year while I was visiting my parents, my mother told me to go through an old box in the attic and decide what to keep and what to trash.In that box, I came across a binder with some of my college work in it.There was a paper I did for an “Intro to Television” class on how night time dramas follow a specific a proven story structure. Over the last 50 years, this formula was proven to keep viewers entertained over a long period of time (years or even decades).Now, as embarrassing as it is that I took a “Intro to Television” class in college, rereading that paper fascinated me.
• This time I saw it through a whole new set of eyes.At a high level, the formula is the method for alternating story lines in a very specific way throughout each episode, and season.
• The purpose is to maximize engagement with the viewer…and keep the audience watching.
• And they ALL do this.I immediately began to think of ways I could use this same proven Hollywood formula in my marketing.After running through several ideas (most of which were terrible), I decided to try it out on Facebook.Think about it… All we do on Facebook is tell stories, just like TV shows.Some television shows are boring and no one watches.
• Others are compelling and build strong and passionate followings fast (think about recent hits like Breaking Bad, Walking Dead and Sons of Anarchy) .…just like some people on Facebook just seem to capture the attention of others.I thought, “Maybe there is a pattern between what make a TV show interesting, and what makes a person on Facebook interesting.”I converted this format to work with Facebook posts, and implemented it.Well, nothing is ever as easy as you think.