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• Archive: This is the new Frank Kern two and a half hour webinar that just wrapped up about two hours ago.
• He had people opt in from his 2012 “State of the Internet” address and this webinar was basically a proof of concept and a sales pitch for his newest program which is $10,000 (after the $3K fast mover discount, mind you!)I personally think I’ll forego the $10K investment, because you can glean almost the entire course – soup to nuts – just from watching this webinar and really paying attention to what is going on.The long and short of it: It’s really, really good stuff, especially if you haven’t heard any of Kern’s stuff with Kevin Nations or followed any “marketing to the affluent” type courses.Basically you focus your products and service offerings on results, not fluff/filler/”more, more, more” etc. Then you get targeted traffic via Facebook PPC or direct response snail mail and you hook just a small portion of your prospects – via high value webinars – on very high end 8 week or less courses.
• The prices force the prospect to stay involved, which is one thing that is VERY hard to accomplish, I assure you.
• Then you deliver both the sizzle AND the steak, and you take a hefty fee for your expertise.This is all I’ve been focusing on lately and so a lot of this was not new information, but it was still well worth my time.
• I’ve been moving in this general direction and all the gems that I pulled from this was an affirmation of everything I’m learning and seeing right now across all kinds of markets – both online and offline.