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• The Durable Business (TDB) is based on timeless principles.
• It’s our attempt to identify the underlying framework for building a long-term business asset that applies to service businesses, digital/virtual information/knowledge products, consulting, etc. TDB is what we would do to grow a business from $0 to $100,000 in revenue.
• We’re so confident it will work that we’re going to create that business and show our work as part of TDB.
• Yup, as part of the training, we’ll be following our own frameworks to build a brand new online side-business from $0 to $100K.
• We’ll do it in a market we’ve never operated in, with no email list, no reputation, and no advantage our students don’t have.