Building a Marketing Agency – Bob Ruffolo

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Summary

• Archive: https://archive.is/wip/M7IeR Your agency starts with your peopleWe grew IMPACT from a small web design firm to a 70-person marketing agency with $10 million in annual revenue.

• IMPACT has been recognized by HubSpot and DigitalMarketer as “Agency of the Year,” and as a great place to work by Inc. and Comparably.

• The secrets to our success have been finding and developing the right people, defining our purpose, relentlessly pursuing feedback, and focusing on trust.

• However, our growth has not always been easy.

• In this course, we cover the mistakes we’ve made — and how we’ve grown from them, as we position ourselves as digital sales and marketing innovators.After taking this course, you’ll…Know how to attract and retain great people, starting with the principles and techniques of a great hiring process, knowing how to spot A players with high potential, and how to create an environment in your agency to make them as successful (and fulfilled) as possible.Set your agency up for sustainable growth through the use of visioning, agency strategy, objective tracking, financial management, and ultimately, creating the life you want as a business leader.Attract more, and better, clients through proven marketing, sales, and client service systems that set agencies up for long term growth and success.Grow as a leader by putting a disciplined approach of feedback and professional development into practice.Here’s what Bob will teach you…Master the principles that will allow your agency to scale up and provide you, the agency owner, the life you always wanted.In just 7 sessions, you’ll be able to…The sessions in this course are first-person, real-life challenges, presented by a leading CEO who had to change and adapt to grow his business.

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