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• Archive: Over the last 6+ years, I've built and executed successful search marketing campaigns for hundreds of companies, from small local businesses all the way up to Fortune 500 brands.In the beginning, it was smooth sailing.
• A one-man show (me), with a handful of clients.
• But, as my agency began to bring on more clients and the team grew, things changed....We didn’t have structured processes around any of our core service deliverables.
• It was a “free-for-all”.
• We’d all plug in our headphones, log into some tools, pop open a couple spreadsheets...and stare at the screen."Where do I start?" and "What do I do next?"...Those were two common questions both in the office, and at home while working on personal web projects.